“Day of Love” by Hedonic: poetry experienced with the heart
Every moment has its own magic, and on February 14, Valentine's Day, the Hedonic brand created a special event in Lviv—"Day of Love," an evening that combined poetry, emotions, and the hedonistic feeling of the moment. Not just a gathering, but an intimate ritual for those who value beauty, self-care, and the ability to live moments deeply and consciously. A time when love for oneself, for life, and for the world around becomes the main character of the evening.
A special guest at the event was Daria Lisich—a Ukrainian poet, author of the lyrics to the song “Lips to Lips,” and participant in the ELLE.UA project “War, Love, Hope.” Her poetry is sincere and profound, about love, life, and the quiet joys of everyday existence. During the evening, Daria read her poems about love, creating an incredible atmosphere and filling the space with words that resonated in the hearts of those present.
The event’s location—an old, almost museum-like space—emphasized the evening’s aesthetic. The historic architecture harmoniously blended with contemporary art and became the perfect backdrop for unhurried reflections on beauty, love, and savoring the moment.
The concept of “Day of Love” was simple yet refined—to feel love in all its manifestations. Through words, contemplation, inner dialogue, and the beauty of details. The poems sounded like a personal conversation—without pretense, but with deep emotional content. Each moment transformed into a small celebration of feelings, where guests had the opportunity to find their own moment of hedonistic pleasure—in listening, in silence, in being here and now. They could not only hear but also experience poetry through their own experiences and sensations. This is how Hedonic speaks about self-love as a daily practice that makes life brighter and more fulfilling.
Hedonic constantly expands its vision of beauty, creating not only cosmetic products but also events that touch the heart, add emotion, and leave a lasting impression. “Day of Love” became exactly such an experience—a reason to pause, feel part of something beautiful, and live through one’s own small ritual of love.
This evening embodied the hedonistic philosophy of Hedonic: self-love, attentiveness to sensations, savoring the moment, and consciously experiencing the pleasure of the beautiful. Guests left the space with warm memories, lightness, and inspiration that has a place in everyday life.
"Day of Love" became another important milestone in the brand's development—creating an atmosphere where poetry, love, and hedonism merged into a single story. A story about beauty that lives not only in forms but also in feelings, moments, and inner states. Because beauty is not just appearance. It's the emotions, moments, and feelings we create and preserve within ourselves.
